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May 16, 2010

OK Play 526415

 

 

Name of Company

OK Play

BSE Code

526415

NSE Code

 

ICICI Code

Established

1988

My Take

Disike

Headquarters

Promoters

Rajan Handa

Story

At Rs. 30, the market cap is 47 Cr. Annual revenues of FY09 are 37 Cr. Setup as aquapure containers to manufacture water storage tanks. Acquired a british toy manufacturing company called OK play in 1992 and changed its name to OK PLAY India. Also got into an agreement with Purform, NZ to manufacture mannequins on their behalf.

Sector

Plastics

Sub-sector

Gifts, mannequins, Toys, auto related plastics (tanks, seats).

Website

http://www.okplay.in

Positives

Superb website, 66% promoter holding,

Negatives

Wavery results, No bonus/dividends, Almost flat growth since FYo6 till FY10. They claim to be in toys, mannequins, auto plastics but they are not providing segment wise revenue. In an interview with moneycontrol, Rajan says they make plastic parts for 7 million in FY06. Even a Rs.100 cost per piece would have got revenues up to 70 Crores – but annual revenue was 40 Cr.

Peers

Hanung toys

News

Apr 2009 ET interview

Rajan handa CMIA news

Moneycontrol Interview 2007

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